Every creator gets two scores. They answer different questions, so read them together.
Content fit
Content fit is a number from 0 to 100: how closely the creator's pages match the problems in your About sheet. It comes with a tier:
Tier | Score | Reads as |
|---|---|---|
A | 75 and up | strong fit |
B | 55 to 74 | good fit |
C | 35 to 54 | some fit |
D | below 35 | weak fit |
Hover the verdict line under the scores (it carries a small ?) to see the criteria behind it: topic, problem, audience, depth and commercial fit. Company sites, agencies and news outlets are capped at the top of tier C, because a brand is not a person you can pitch. Directories and job boards are never judged at all.
Audience
Audience says who reads the creator, in words: Your buyers, Partly your buyers, General or mixed or Not your buyers. Before Talkscope has read enough to tell, it shows Not read yet or Audience unknown. Only Your buyers and Partly your buyers can reach your shortlist.
The quote
Every score comes with evidence. The card's Specimen is a sentence from the creator's own page, and Read the passage opens that page at the exact words. Talkscope never shows a claim without the page it came from.
Rubric suggestions you approve
When you mark at least five creators Not a fit, Talkscope looks at your reasons once a week and may suggest a small change to the wording it scores against. It shows up on Home under Needs you and in the Monday email.
Preview shows the change line by line.
Approve makes it the rubric for new pages. Dismiss drops it.
Re-scoring the pages already judged is a second, separate click, with its cost shown first.